Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 August 2010

Alzheimer's: No Magic Bullet

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In January, NostraChuckus predicted that this would be the year of the Baby Boomer Brain . He’s certainly done a miraculous job so far. Ev...
24 August 2010

A pretty piss-poor advertising medium.

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This’ll be a mish-mash follow-up to a few posts: Foretellings NostraChuckus , that uncannily somewhat accurate prognosticator...
20 August 2010

Baby Boomers & Universal Design

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I received an interview request the other day from a fellow putting together a piece for a Hanley Wood pub .  At the last minute there was a...
16 August 2010

AARP Global Network

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There’s a chapter in my book about AARP – although I never mention the organization.  I goof a bit on their B2B campaigns circa 2004-5.  So...
07 August 2010

Digital Advertising Natives and Immigrants

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Follow-up to: Foretellings   Social Media/Word-of-mouth advertising/marketing on the web has been a washout. Lots of talk over the...
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