Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 July 2010

Peace is good for business.

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Fun and very wise issue of Smithsonian Magazine for August. I’m guessing anybody breezing through it will stop and thoroughly read at lea...
21 July 2010

Manipulation of the Crowd

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As readers of this blog know, one of my favorite activities is WOMing WOMM: The Latest WOM On WOMM (2009) Wouldn’t it be nice if thi...
19 July 2010

All this sounds vaguely familiar...

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Nielsen: This Isn't Your Grandfather's Baby Boomer Research Titan Claims Demographic's Retirement Upends Old Notions...

Webinar: Engaging Baby Boomers

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Engaging Baby Boomers: Communications Tools, Technologies and Strategies This Thursday, July 22, 12pm - 1pm EDT If your target m...
12 July 2010

Generations Beat Online

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Even a frenetic web mole like yours truly often digs every which way – and still misses the big, juicy virtual worms. Years ago I followe...
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