Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 June 2010

A Television Station Targeting Baby Boomers

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England will soon have a TV station targeting The 50+ Market: Vintage TV Hosts on Vintage TV (who will include Paul Gambaccini, D...
28 June 2010

The Silver Market Phenomenon 2010: Update

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First post: The Silver Market Phenomenon 2010 Edition On Schedule Now more information (PDF): The Silver Market Phenomenon 2nd Edi...
25 June 2010

Nielsen Three Screen Report

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The Ad Contrarian tipped me off to this one . Nielsen Three Screen Report Nielsen’s first quarter Three Screen Report – a regul...
23 June 2010

Where people already aren’t.

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Stolen from Dick Stroud : Using social media to target Baby Boomers Maybe it is just me but I cannot extract anything of meaning from th...
21 June 2010

Silver Market Phenomenon 2010 Edition On Schedule

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From: Florian Kohlbacher Sent: Thursday, June 17, 2010 5:39 PM Subject: The Silver Market Phenomenon Book, 2nd Edition 201...
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