Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 May 2010

Growing Bolder to American Public Television

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Those actively optimistic and fun folks at Growing Bolder must be more frenzied than ever. In September, American Public Television will b...
27 May 2010

Advertising didn't die with the invention of the telephone.

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Another trenchant post by The Ad Contrarian worthy of ripping off : 3 Oddball Ideas About Media Think carefully about the nu...
26 May 2010

No News News Redux II

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No News News Redux I’m one of the few bloggers to take pride in bringing you no news news.  I’ve been offering my readers no news new...
24 May 2010

Diversity as a Strategic Advantage

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Pretty good, nothing that new, but … Diversity as a Strategic Advantage It's about more than filling quotas, as such compan...
21 May 2010

We’re all miserably happy, or …

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Nothing in life fills me with more joy and happiness and dread and stress than reading surveys and news articles about Baby Boomers. Whil...
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