Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 March 2010

Brand Burner and Boomer Basher

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There’s this fellow in England.  A few years ago he wrote a book about burning his clothes because they were famous brands, and wondered if...
29 March 2010

Meet Us Today

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NostraChuckus has never been a big fan of a financial company’s advertising .  He thinks the me-too is likewise quite creepy . The links...
27 March 2010

Back From Istanbul: Part Four

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Wrapping up - video and slide grabs from my presentation covering the United States, Australia, New Zealand, and Asia: United States   ...
26 March 2010

Back From Istanbul: Part Three

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A few of the European ads and graphics used in the presentation : United Kingdom                     ...
25 March 2010

Back From Istanbul: Part Two

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I took the attendees on a wild ride around the globe, stopping in the U.K., France, Belgium, Germany, The Netherlands, Norway, Spain, Canad...
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