Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 January 2010

Disruptive Demographics: Global Aging, Technology & Innovation

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Complementing Laurie Orlov ’s Aging In Place Technology Watch and Dick Stroud ’s Mobile apps for Baby Boomers , Joseph Coughlin has a new ...
28 January 2010

Virtual Professor Chuck

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It all started around 1999 when I was writing on the web about Baby Boomers .  My articles were getting hits from a University of Southern C...
25 January 2010

A Quick Peek at Retirement Homes of Tomorrow

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From MarketWatch : Rough outlines By Steve Kerch … When it comes to retirement living, golf courses are out … Bike pat...
21 January 2010

No News News: Super Bowl Ads Highly Effective

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I’m one of the few bloggers to take pride in bringing you no news news. I’ve been offering my readers no news news for years . With the De...
19 January 2010

The most vibrant and exciting consumer group in the world.

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Advertising to Baby Boomers is #1 on my publisher’s bestsellers list. Paramount Market Publishing Not too long ago it was #3 : ...
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