Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

01 December 2009

The Latest WOM On WOMM

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Wouldn’t it be nice if this were my last post about WOMM?  I think it will be, since prattle marketing won’t be much of an issue from now on...
29 November 2009

Senior market is complex, lucrative

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I get a big kick reading pieces like this: Senior market is complex, lucrative by Nick Iannone Nowadays, advertisements ...
23 November 2009

We have seen the future, and it is old and cool and wise.

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I’ve been doing a bit of research about business etiquette and such in a country where I may be hosting a conference/workshop early next yea...
20 November 2009

My Ad Council

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From: Hilary R. Sent: Thursday, November 19, 2009 1:24 PM To: nyrenagency@gmail.com Subject: Tina Fey + Social Media + S...
19 November 2009

Interactive Guide to Baby Boomer Marketing/Advertising Goes Copper

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I made that up.  On Scribed , my free Interactive Guide to Advertising/Marketing to Baby Boomers now has over 1000 downloads.  If it ever...
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