Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

05 November 2009

Tungate in Paris. Tungate in Istanbul.

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A few years ago I met Mark Tungate : ADLAND by Mark Tungate Mark Tungate , I find out after our brief rendezvous at Bay...
02 November 2009

Television: It’s still a passive activity

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From The New York Times : DVR, Once TV’s Mortal Foe, Helps Ratings By BILL CARTER Published: November 1, 2009 I...
01 November 2009

NABBW Teleseminar: The Path from Job Loss to Re-Employment

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The National Association of Baby Boomer Women is sponsoring a teleseminar this month with friend and colleague Dr. Carol Orsborn , along w...
30 October 2009

Can Boomers Lead an Elder Revolution?

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In response to a New York Times piece in September, I tossed up a post with (much too) long excerpts from my book (first published in 2005)...
29 October 2009

The Joy of Book and Author Promotion Circa 2009

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From: Brent Green To: Chuck Nyren Subject: The funny part is it's eerily accurate... The joy of book and author promotion...
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