Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

03 October 2009

Barron’s Weighs In

Gene Epstein , Economics Editor at Barron’s , has a cover story (subscription required) and video all about what yours truly and others have...

28 September 2009

Baby Boomers and The Kindle

A post from May 2009: Not About The Kindle Controversy I don’t want to get into a brouhaha over Amazon’s Kindle and whether i...

23 September 2009

The Google Phone

Here’s a campaign that (I guess) is age-neutral, maybe skewed a bit to Baby Boomers (two out of three celebrities, and a moldy tune for the ...

21 September 2009

Advertisers: Be Prepared For Big Boomer Brains

I was looking forward to less pain in the future, hoping the gradual wearing away of gray matter would take a load off my nagging neck. Now ...

17 September 2009

Late Bloomer Boomers

In the NYT yesterday: The Summer of the Celebrity Deaths? By SARAH KERSHAW This summer could come to be known as the su...

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