Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 August 2009

The Trouble with HR

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While writing the first edition of my book way back in 2004, I ripped through it without much of a third eye – meaning, I knew what it was ...
27 August 2009

Advertising to Baby Boomers Can Be Tricky Business

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Sometimes I stop talking about something because the point has been made and I don’t want to drone on.  Then whatever it was pops up again a...
25 August 2009

Johnny Rotten Butter

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I’m not a big fan of celebrities hawking products and services to Baby Boomers.  I’m not a big fan of using celebrities in any ads.  There...
23 August 2009

The Year I Saved My (downsized) Soul

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A reader review on Amazon.com of Carol Orsborn ’s new book The Year I Saved My (downsized) Soul begins with “ Carol Orsborn writes well .”...
21 August 2009

Mature Marketing Around The Globe

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Heavyweights are huddling in Switzerland: The 5th World Ageing & Generations Congress will take place from the 3rd to 5th of Sept...
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