Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 July 2009

Reg Starkey’s IMMN Webinar

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IMMN is sponsoring a webinar on August 19th with iconoclast and creative problem-solver Reg Starkey: Four out of five mature consumer...
28 July 2009

Craig Ferguson has figured it out: Why everything sucks.

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My sister Jill (who has yet to establish herself in the ether – but her husband Gary has) watched this and called me the next day: I...
27 July 2009

New Advertising Research Study

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Another study about advertising and the use of technology: New Study Shows Consumers' Affinity for Using Technology Increasingly Im...
20 July 2009

Boomer Diva TV

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A bevy of talented, beautiful Boomer Divas is about to have a whole lot of fun: Boomer Women Prepare to Launch Boomer Diva TV ...
17 July 2009

Paramount Market Publishing Summer ‘09 Catalog

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My publisher has a new downloadable catalog. Established in 1999, Paramount Market Publishing, Inc. offers a selection of insightful book...
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