Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

04 June 2009

Country Joe & The Fish, Dylan, Sixties Cinema … & Chuck

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Disclaimer: This post has nothing to do with advertising. ____________ Amazon.com has upgraded (at least they think so) its autho...
31 May 2009

Boomers key to economic recovery

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The Chronicle Times : Boomers key to economic recovery Baby Boomers should be renamed Economic Boomers … they hold the key to Am...
27 May 2009

Baby Boomers Bolting From Facebook

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Not that it matters or anything’s changed – but surprise, surprise: Baby Boomers are decamping that most famous of digital digs. Inside...

The Forgotten Market Online

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Christina Binkley of The Wall Street Journal is all over the paucity of online shopping for 35+ (that’s age, not size) apparel for women:...
24 May 2009

The Depend Campaign

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A pivotal (you’d never forgive me if I used the word watershed ) campaign by Kimberly-Clark – and Bob Moos does a wonderful job unpacking ...
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