Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 March 2009

Henry Stewart Talks: Latest Thinking in Marketing to the Older Consumer

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A few months ago Dick Stroud asked me to fashion a PowerPoint w/ narration for a Henry Stewart Talks offering: Henry Stewart Talks ...
27 March 2009

The Ad is a Fraud

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Eagle-eye Ronni Bennett unmasked this ad for a wrinkle cream: Advertising and Elders … In addition to being repellent for it...
25 March 2009

Was Bill being a Baby Boomer?

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Joe Wilcox of Microsoft-Watch.com comments on Bill Buxton ’s Keynote at MIX09 : Bill Buxton 'Mix'-es It Up Bill Buxt...
22 March 2009

The Ad Contrarian

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Thanks to Christopher Simpson ’s outrageous Ad Nauseam blog, I took a long peek at a PDF that had me laughing and nodding: The Ad Con...
20 March 2009

International Online Seminar Coming Soon

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Henry Stewart Talks   is about to release this online seminar: Latest Thinking in Marketing to the Older Consumer For all those ...
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