Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 February 2009

The more things change …

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Stuart Elliott of The New York Times does a good job highlighting the maxims “the more things change, the more they remain the same” and “...
26 February 2009

The Silver Market Phenomenon and AARP AgeLine®

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The Silver Market Phenomenon , edited by Florian Kohlbacher & Cornelius Herstatt , has been awarded an AgeLine® Citation by AARP Poli...
23 February 2009

Snake Oil In Cyberspace

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Forrester Research has a new probably-not-much-new report: How To Reach Baby Boomers With Social Technologies .  I haven’t read it, but Jenn...
20 February 2009

Facebook Furor

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I guess the big 2.0 story this week is Facebook’s TOS/PR brouhaha.  There are thousands of press pieces, podcasts, and blog posts: The...
17 February 2009

The list goes on and on…

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Lina Ko of Boomerwatch.ca rounds up examples of mature women in campaigns: Model Boomers … 52-year-old Jerry Hall is the new ...
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