Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

03 February 2009

Vacation Home Swaps

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Grabbed this from The Toronto Sun vacation section: Home swaps made for zoomers By ILONA KAUREMSZKY Q: My husband and I a...
01 February 2009

Study shows love improves with age

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No big surprise to me – or to most people on the sweet side of fifty: Professor Amanda Barusch , who teaches social work and community...
30 January 2009

Cookie-Cutter Cavalcades

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Lots of ethereal ink lately about nuts ‘n bolts travel: Retired? Hit the road, help your brain by Rick Spratling So you've...

Old Jews Telling Jokes

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Eric Spiegelman emailed a few months ago to tell me about Old Jews Telling Jokes , an upcoming collection of videos starring non-stars – wh...
29 January 2009

The New Old

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Culled from a colleague’s email: BTW, have you read " The New Old "? The author loves your writing and cites you generously. ...
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