Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 December 2008

John Lennon Exhumed

OLPC . One Laptop Per Child . Watch this: I’ve seen some beautiful, profound spots for this project: But a new one is creepy ...

24 December 2008

Before there was a Martha Stewart Christmas…

Happy Holidays .

23 December 2008

AARP’s 2008 Best Employers For Workers Over 50

The AARP “Best Employers for Workers Over 50” is an annual recognition program that awards companies and organizations whose best pract...

22 December 2008

Deloitte’s State of the Media Democracy Survey

Next month Deloitte will release the State of the Media Democracy Survey, Third Edition . Along with their teaser presentation , a few nu...

19 December 2008

my virtual hand slapped

I had my virtual hand slapped the other day. A friend and colleague, someone with a mind-boggling marketing past (Disney, Nestlé, Former P...

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