Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 November 2008

Brains More Distracted, Not Slower with Age

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Older brains work differently than younger brains.  I’ve talked about this in my book, in a new book , and here in the ether: What Kin...
26 November 2008

Social Networks & Banner Ads

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Two interesting pieces by Mike Shields of MEDIAWEEK : Is the End Near for Display Ads? As ad budgets shrink, buyers and publish...
25 November 2008

The Media & Baby Boomers: Joined At The Hip

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Professor Douglas Gomery answers a handful of questions about Baby Boomers and Media : Gomery says the boomers will continue to drive t...
20 November 2008

Zoomers

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Media mogul Moses Znaimer seems to have taken over all things Boomer in Canada . He’s even renamed them. They’re now Zoomers . The number...
18 November 2008

Even as America goes gray …

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What was my reaction to the President-Elect’s speech and the crowd at Grant Park?  I felt like I was whisked back in time to when I was youn...
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