Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 August 2008

August: Unused Ether

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Stragglers and wannabes this month that never made it to these hallowed virtual pages. And good for them. If they had, they'd be slumm...
27 August 2008

Don't Fear 65.

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An expurgated email: Hi Chuck, I work for Bellevue-based (that'd be Washington State, Seattle area) Symetra Financial , and a...
26 August 2008

Congrats to Growing Bolder

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The Growing Bolder Media Group is the winner of The 2008 Senior Vision Media Award , presented by the Florida Council on Aging : I'...
25 August 2008

Goodbye, Jukebox. Hello, Jennie Chin Hansen.

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Back in May 2007 I was a guest on NPR’s Soundcheck , hosted by John Schaefer . The subject: AARP's new, much-touted and promoted Musi...
20 August 2008

World’s Largest Event For Active ‘50 plussers’

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Last September I was on a speaking/consulting tour in Europe . One of the stops was Utrecht, The Netherlands at a private business symposiu...
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