Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 June 2008

'Elderbloggers' Shy Away From Money Talk

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Here's a revealing piece in U.S. News and World Report by Candice Novak : 'Elderbloggers' Shy Away From Money Ta...
28 June 2008

June: Unused Ether

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Some of these leftovers are tastier than the main dishes served this month: Social Nets Ad Forecast Cut Back; Blame Economy Or Hype - For...
27 June 2008

U.S. Bank's Retirement Planning Center

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A snippet from a short piece on The Finance and Commerce site: U.S. Bank aims to take apprehension out of retirement planning “...
24 June 2008

Nuts for Boomers

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For a moment I thought I'd spoken too soon by already announcing the winner of The Most Inane Campaign/Commercial Of The Year Award (C...
23 June 2008

Ergonomic Design: Booming Business

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Here's a good piece in The Las Vegas Review Journal : Ergonomic Design: Booming Business By JACK BULAVSKY To help home...
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