Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 May 2008

May: Unused Ether

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There were a lot of posts this month. I don't know why. It just happened. So you'll have to make due with only a few juicy leftov...
27 May 2008

Sex, Sex, and Sex

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Let's Talk About Sex (Newsweek) BOOMER LOVE (San Francisco Chronicle) Putting The 'Boom' In Boomer (CBS News Online) How well...
25 May 2008

Thanks, MarketingSherpa

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For your generous review: Baby boomers make up 25% of the US population, hold 70% of US assets and spend $2 trillion annually. It's time...
21 May 2008

Baby boomers are smarter than you think

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It seems as if I’m smarter than I think I am: Baby boomers are smarter than you think Researchers have confirmed what many mature people al...
1 comment:
20 May 2008

Funerals Are For The Dead

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As the old saying goes, “Funerals are for the living.” Not anymore. Now there’s a place where you can theme, decorate, and DJ from the gra...
1 comment:
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