Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 April 2008

April: Unused Ether

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Remember: We're not talking about rejects. Or orphans. If anything, they're strong, sturdy, independent - and need no adulterating a...
26 April 2008

Beers and Innovation: Coming of Age

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Hi Chuck I thought you would be interested to hear about the upcoming NMK (New Media Knowledge) Coming of Age event on Tuesday 27th May 2008...
25 April 2008

Bookmarked Brains: The International Longevity Center

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Second in a series : One of my regular stops in the ether is The International Longevity Center . It’s a site that’s easy to navigate and fi...
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24 April 2008

A Deep, Download-Worthy Report on Global Branding

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BrandZ and Millward-Brown have released a deep, download-worthy report on worldwide Brands: Top 100 Most Powerful Brands (PDF) The BrandZ...
22 April 2008

Bookmarked Brains: MIT AgeLab

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I have too many bookmarks (can you tell I use Firefox?) in too many folders. And being easily awed, I love clicking the " open all in ...
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