Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 January 2008

Can a Sandwich Be Slandered?

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I got a kick out of this piece in The New York Times: Can a Sandwich Be Slandered? By LOUISE STORY It bleeds into the previous post and com...
25 January 2008

What's the Word?

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Nigel Hollis , Chief Global Analyst for Millward Brown , does a good job bringing us up-to-date on the current status of Word-of-Mouth Marke...
4 comments:
20 January 2008

It's JerryTime!

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I get lots of emails from people with dreadfully dreary products and ideas - and emails from people with good-to-exciting products/ideas for...
15 January 2008

Predictions for 2007: How'd I do?

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NostraChuckus had mixed results - like all great soothsayers. Here's the post from a year ago: Predictions for 2007 But I'll spin i...
10 January 2008

Diversity = Productivity

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I’m reading this piece in the New York Times about advertising to Baby Boomers , and just like everywhere else it's simply the same old,...
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