Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

22 December 2007

Have a great holiday season.

Blogging again in January.

21 December 2007

Green Boomers

An interesting study by Focalyst/AARP has been released. Much is the same old, same old – but some is good, new stuff: 40 Million ‘Green B...

13 December 2007

The Commercialization of The Sixties

I really wasn't going to bring attention to this piece in The New York Times since I’ve blogged about the subject ad nauseam here and...

08 December 2007

The Jitterbug Phone

I've already passed along an odd story about the Jitterbug phone (or at least about their PR and marketing). Now the product is getting...

01 December 2007

The Same Old, Same Old Redux

As usual, nothing new in the news about marketing to Baby Boomers: Tech giants target older buyers - and their cash "Today's older ...

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