Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

24 November 2007

Yuk, Yuk, Yawn

This is the stuff I rail about when consulting or presenting - a youth sensibility when your target market is supposed to be over fifty: To...

16 November 2007

Promotional Presentation Video

My colleague and great friend Brent Green brought along his video camera for our European Tour - and ended up making a fun, informative vi...

15 November 2007

Brokaw's Boom!

Tom Brokaw always made the news go down easy. Even uncomfortable clumps. Nothing was ever too prickly, made you bleed or gag. So goes Boom...

10 November 2007

Old Masters and Young Geniuses

On a website promoting a book I haven't read but should ( Encore by Mark Freedman ) is an interview with an author of a book I have rea...

05 November 2007

BusinessWeek Interview with Jann Wenner

I got a big bang reading Jon Fine 's rambling yack-fest with Rolling Stone co-founder and publisher Jann Wenner : An In-Depth Interview...

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