Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 October 2007

ADLAND by Mark Tungate

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I should've spent a bit more time researching the person I was to meet in Paris during " The Tour "- but being frazzled and pr...
24 October 2007

Outsmart the MBA Clones

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While digitally thumbing through my publisher's latest interactive catalogue , I chuckled at the title of an upcoming release: Outsmart ...
20 October 2007

Baby boomers contemplate a variety of work options

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Here's a piece by James E. Challenger : Retirement Can Wait - Baby Boomers contemplate a variety of work options According to a recent s...
13 October 2007

Chuck Nyren Advertising to Baby Boomers 2007 European Tour Presentation Video

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Taped during The 2007 Brent Green/Carol Orsborn/Chuck Nyren European Tour sponsored by Bayard Presse (PLUS Magazines) and Roularta Media : ...
12 October 2007

CNBC, Hampton, Jerry and Me

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I did a talking-head gig on CNBC the other day. It was about using Sixties nostalgia - especially music - in commercials. If you've rea...
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