Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

12 September 2007

Immersion Experience Sheds Light On Seniors

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I had a good chat with Dan Miller of The Patriot-News last week. He asked me what I thought about a marketing/advertising firm embedding s...
08 September 2007

Hopping Around Those Social Networking Sites

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It’s nice to wake up in the morning and see that you’ve been ‘blogged’ by two top ones – coincidently both on the same subject: social netwo...
01 September 2007

Bottled Blondes and Man-Made Brunettes

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I just blogged about this subject last week. I guess it's a hot one. A tepid one for me, since I likewise blogged it two years ago . A...
25 August 2007

European Speaking/Consulting Tour in September

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The European speaking/consulting tour with Brent Green , Carol Orsborn , and You-Know-Who is shaping up. Here's the itinerary - and a...
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22 August 2007

Boomers Opt To Keep It Real

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Here's a piece by David Graham of The Toronto Star that mirrors a lot of what I tell clients: Boomers come of age and opt to keep it re...
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