Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

22 August 2007

Boomers Opt To Keep It Real

Here's a piece by David Graham of The Toronto Star that mirrors a lot of what I tell clients: Boomers come of age and opt to keep it re...

20 August 2007

The Silver Market Phenomenon

I've just finished a chapter for a book due out in early 2008. It's a project spearheaded by Dr. Florian Kohlbacher of The German ...

17 August 2007

Time to Retire the 'R' Word

Copley News Service columnist Joe Volz had me chuckling with this piece of his: Time to retire the 'R' word It's time to ret...

14 August 2007

Someone You Should Check Out: Anna D. Banks

I keep bumping into Anna D. Banks as I slog through the virtual ether. Whoever she is, she's always making a lot of sense. And sense ...

10 August 2007

Boomer Business Conferences in September 2007

September seems to be the time for conferences – certainly ones focusing on the 50+ Market . It’s a bottleneck. Here’s one in Hong Kong , S...

View web version

Blog Post Collections

▼

Powered by Blogger.