Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 July 2007

John Migliaccio to MetLife Mature Market Institute

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Co-author of 77 Truths About Marketing to the 50+ Consumer , and my good friend and co-presenter at NAHB 2006 and in New York last March a...
27 July 2007

Radio has new interest in music boomers like

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I read a version of this article a few weeks ago on The Washington Post site – but this one’s better: Radio has new interest in music boome...
1 comment:
23 July 2007

50+ International Gathering Week

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People, organizations, and event planners are always emailing me to promote their this or that. I usually decline unless I know something a...
21 July 2007

What's Plaguing Viral Marketing

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I hope most of you can get to this Ad Age article by Matthew Creamer before it disappears into the subscription black hole: What's Pla...
18 July 2007

An Award Winner

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I received an email from Martijn de Haas of Active Development in The Netherlands: … I thought you might be interested in a Dutch 2005 exa...
3 comments:
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