Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 June 2007

Don't Ignore The Boomer Consumer

Just one of many same old, same olds . In fact, there are so many that I can barely keep track of them . This time it's from Brandcha...

28 June 2007

Forth and Towne R.I.P. Redux

Carol Orsborn of FH Boom has a few choice blog posts (actually, fun stories) about her experiences at the now defunct Forth & Towne : ...

25 June 2007

Boomer Films

James Caan, Robert Duvall, and a few others are putting together Boomer Films – ostensibly to produce films for Baby Boomers: Boomer Films,...

23 June 2007

UD, Aging in Place, and My Dumb Noggin

Wesley Hein at LifeTwo.com has a good piece about universal design and aging in place : In the post war years, the big market was in small a...

20 June 2007

Interview with Cathy Hamilton of Boomergirl.com

Colleague Brent Green ( Marketing to Leading-Edge Baby Boomers ) has tossed up a blog post and video interview with Cathy Hamilton , founde...

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