Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 May 2007

2007 Boomer Venture Summit

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The 2007 Boomer Venture Summit will be an exciting one this year. Some of the speakers I know or know of include: Mary Furlong (of cours...
30 May 2007

Unilever Resuscitates the Demo Left for Dead

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Yeah, I’ve been feeling a bit like Nostradamus lately. Here’s a good piece by Ad Age’s Jack Neff : Published: May 28, 2007 Unilever Resusci...
23 May 2007

Disney Does Something Smart

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Disney is putting together an interactive video-on-demand travel channel : The channel will include original programs, including reality sho...
16 May 2007

Music for Grownups?

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I was a guest on NPR/WNYC’s Soundcheck this week. It’s a rousing, as-eclectic-as-you-can-get music show hosted by John Schaefer . No, John ...
10 May 2007

Unilever Press Release

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A press release from Unilever : " The time is long overdue to rethink Baby Boomers …" stated Kevin Havelock, President, Unilever ...
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