Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 April 2007

What does ‘old’ mean?

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Here's a fun piece from England by Bryan Appleyard : What does ‘old’ mean? The (Dove) campaign , promoted on giant billboards in big cit...
1 comment:
23 April 2007

The Brouhaha Over WOMM Returns

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This was the poster for the 2005 WOMMA conference: You should probably read my post about WOMM from December 2006 so what follows is put i...
19 April 2007

New Fidelity Campaign

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Fidelity Investments has a new ad campaign. It looks good, sounds good. Certainly better than … Ross Kerber of the Boston Globe has an...
15 April 2007

Positioning Magazines for Baby Boomers

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I’ve been doing a lot of consulting for magazines/magazine web sites lately. When I present at a public or private conference and the attend...
12 April 2007

Market To The Max in Seattle

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Next month I’ll be speaking at the Seattle Direct Marketing Association ’s event Market to The Max : The marketing industry heats up more ev...
2 comments:
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