Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 March 2007

The Boomer Century on PBS

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There’s a show on PBS tonight titled Boomer Century : “The Boomer Century: 1946-2046” is a two-hour documentary that looks to the baby boome...

The Netherland's PLUS Magazine

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Back from The Big Apple for a private consulting/speaking assignment. Bayard Presse and Roularta Media flew in 40+ advertisers of their 40...
21 March 2007

Interview on Ronni Bennett's Time Goes By

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Thanks to Ronni Bennett for interviewing me on her blog Time Goes By . It’s no surprise that Ms. Bennett has the number one 50+ blog, what...
20 March 2007

INVASION OF THE BABY BOOMER POD PEOPLE RETURNS

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No time to write about it until I get back from New York. Read this post for now . And after you do, add "Enhancing the lives of Acti...
16 March 2007

Enough with baby-boomer predictions

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I haven’t been posting lately for two reasons: One, I need to complete a couple of projects by next Wednesday – then hop on a red-eye to Th...
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