Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 February 2007

Bye-Bye, Forth & Towne

Gap Inc. announced plans yesterday to shutter its Forth & Towne division, which catered to women ages 35 and older … Forth & Towne ...

27 February 2007

My 90 Seconds of Fame Redux Redux Redux Redux

Read the original post from December, '06 . On The History Channel and sponsored by AARP : Our Generation : Toys of a Generation Airs o...

26 February 2007

Barron's "Geezer Power"

----- Original Message ----- From: ********* To: nyrenagency@ Sent: Saturday, February 24, 2007 8:06 AM Subject: Boomer cover story in Barro...

21 February 2007

Dove Pro-Age Campaign

This'll be my third post about Dove Pro-Age . It's not because I'm obsessed with attractive, naked Baby Boomer women (although ...

19 February 2007

Food fights, Balloons and Dancing Gorillas

“Every time I swear I'll never again be shocked or saddened by a TV commercial ruining a treasured rock anthem, another proves me wrong....

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