Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

21 December 2006

Wrapping Up The Year

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with a few odds and ends... Those cheapskate, selfish Baby Boomers are at it again. Or are they simply fiscally irresponsible? Or both? U.S....
18 December 2006

AARP/History Channel's Our Generation: Toys of a Generation

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Our Generation : Toys of a Generation Airs on Friday December 22 12:00 PM, 6:00 PM The Boomer Generation was the first generation to be act...
15 December 2006

The Brouhaha Over WOMM

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Over the last week I've dropped some comments in a few blogs I regularly read: The Flack and Brand Autopsy . So I might as well blog ab...
12 December 2006

Selling to Seniors, Circus, The Book, and Me

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I've been writing. Pundit stuff. Now it's over for awhile (I hope). Some people find it hard to believe - but I'd rather be w...
08 December 2006

The Blogging Boomers Carnival

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Lifetwo.com has an interesting project going - a handpicked selection of blogs by Baby Boomers: BloggingBoomers A collection of leading bab...
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