Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 November 2006

Boom Time

I was interviewed recently by Matt Histand , Senior Editor of The Advertising Specialty Institute 's Counselor Magazine : ASI (Advertisi...

21 November 2006

Study: TV's youth obsession backfiring

Here's a piece by AP's television and entertainment writer David Bauder : Study: TV's youth obsession backfiring Nearly two-thir...

17 November 2006

Haggar Redux

Haggar 's 'Making Things Right' campaign has the ad bloggers and others buzzing. People love it, hate it. It's hilarious, ...

15 November 2006

Marketing to Boomers

Ruth Solomon of The Sun-Times News Group covered The Boomers and Beyond Business Conference in Chicago that I spoke at last month. Ms. S...

14 November 2006

A Conversation with Dr. Robert N. Butler

I hope you can take a peek at this New York Times piece by Claudia Dreifus before it disappears behind the Orange Curtain. It's an inter...

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