Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 October 2006

MIT AgeLab

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While on a private day-long consult for a major pharma company and their marketing agency, I met Dr. Joseph Coughlin , founding Director of ...
24 October 2006

The History Channel's "Our Generation"

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Whew. I'm back from a grueling but productive and fun road trip. I'll blog about it chronologically, with three entries. You'r...
11 October 2006

Not Getting Older, Just More Scrutinized

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Here's a bland, generic piece in the New York Times about marketing/advertising to Baby Boomers . Except for one excellent insight: They...
2 comments:
05 October 2006

LifeTwo

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LifeTwo is a rambunctious online magazine. Along with original pieces, it does a great job of collecting links to eclectic articles and bl...
28 September 2006

Jeff, Chuck, BusinessWeek an' The Broads

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Last Sunday I was a guest on a fun Boston radio show, Boomer Broads with Attitude , hosted by Anne-Marie Aigner and Janet Prensky : We are ...
2 comments:
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