Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 September 2006

Jeff, Chuck, BusinessWeek an' The Broads

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Last Sunday I was a guest on a fun Boston radio show, Boomer Broads with Attitude , hosted by Anne-Marie Aigner and Janet Prensky : We are ...
2 comments:
26 September 2006

Focalyst: Ads Send Wrong Message

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Here's a good piece by Joshua Chaffin originally in The Financial Times : Ads send wrong message, says survey Nearly one-quarter of US ...
17 September 2006

The Very Unsecretive Forth and Towne

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Here's a link to a blog posting of mine from over a year ago: The Very Secretive Forth & Towne Oh ...... great idea! Just ignore the...
16 September 2006

The Search for Mr. Adequate

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I received an email from Susan Silver . She had googled " Boomer Broads with Attitude " and found my blog: "We are both goin...
14 September 2006

INVASION OF THE BABY BOOMER POD PEOPLE

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Here is a collection of copy from six web sites targeting 50+ (always accompanied by stock images of smiling, vapid, mindless Baby Boomers –...
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