Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 August 2006

What'sNext Magazine

›
I've been accused of gynocentrism because of a few recent posts. Guilty as charged. Or just think of it as a guilty pleasure. Businessw...
25 August 2006

Boomer Broads with Attitude

›
Hot on the heels of my Hot Flash Café post comes an invite to the premiere of a new radio show: To: nyrenagency Subject: media request Hi M...
24 August 2006

Tailoring media to an older crowd

›
Andrea K. Walter (Baltimore Sun) and David Bauder (AP) have complementary pieces featuring John Erickson of Erickson Retirement Communiti...
11 comments:
17 August 2006

Tiger Woods Should Pitch for Cadillac

›
Doron Levin of Bloomberg News writes mostly about the automobile industry. I've always liked him because he thinks creatively. More ...
11 August 2006

Tribal Knowledge by John Moore

›
I just read a really good one: Tribal Knowledge by John Moore . Sure - it's all about marketing, advertising, coffee, Starbucks. But i...
‹
›
Home
View web version

Blog Post Collections

▼
Powered by Blogger.