Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 July 2006

Still Sexy at 60?

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Kelly Greene has a top-notch piece Still Sexy at 60? in The Wall Street Journal ( accessed here in The Pittsburgh Post-Gazette with anot...
21 July 2006

Reach for the Silver Dollar

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It's always fun and enlightening to visit trade mags from around the world. Today, we're off to New Zealand and Grocer's Review ...
18 July 2006

Jeff Taylor: Eons

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I blogged about Jeff Taylor and Eons a few months ago. Here's an interview with Jeff on Peter Clayton's Total Picture Radio© . Je...
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17 July 2006

What Kind of Genius Are You?

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Daniel H. Pink of A Whole New Mind fame has a wonderful piece in Wired : A new theory suggests that creativity comes in two distinct types...
11 July 2006

50+ Marketing DVD

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Evergreen Marketing (Australia, New Zealand) has produced a sterling DVD titled Marketing to the 50+ Market : Marketing to the 50+ Market ...
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