Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 June 2006

SportsBusiness Journal's Bill King: Trying To Catch The Wave

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SportsBusiness Journal 's Bill King penned the trade magazine's feature report this week - and it's all about Baby Boomers: Try...
26 June 2006

Book Review in The Journal of Consumer Marketing

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Dr. Joyce M. Wolburg , Associate Dean for Graduate Studies and Research at The J. William and Mary Diederich College of Communication (Mar...
19 June 2006

Genworth Presents 100+ Stories

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"This campaign is a celebration of life," said Buzz Richmond, Genworth's senior vice president for brand marketing. "It r...
12 June 2006

Boomers in Candyland

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Here's a comprehensive piece by Renee M. Covino in the June, 2006 issue of Confectioner Magazine : The problem is that prior to the Boo...
08 June 2006

Selling Universal Design to Baby Boomers

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I have a new article on The Mature Market web site : Universal Design is a great blueprint (as a metaphor and in reality) for planned commun...
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