Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 May 2006

My Warm Milk and Nap

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My thanks to the staff of Axcess News for this inspiring piece about Baby Boomers : Baby boomers are a generation like no other. Socially c...
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14 May 2006

The 2006 Boomer Venture Summit

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On June 20th, Mary Furlong and The Leavey School of Business will be presenting The 2006 Silicon Valley Boomer Venture Summit : We invite ...
10 May 2006

Boomer Project's New Rules Conference

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The Boomer Project is putting together the "New Rules" conference in Atlanta next month (June 23, 2006) . Their very smart move: ...
08 May 2006

Active Lives Defy Aging

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Got an email last week from Bill Glauber of the Milwaukee Journal Sentinel : "... A Marquette University professor mentioned your boo...
01 May 2006

NAHB Building for Boomers 50+ Housing Symposium

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I'm back from Phoenix after speaking at the NAHB 50+ Housing Symposium . During my two days there I met and chatted with about fifty peo...
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