Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

22 April 2006

Eons and Eons

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There's now more going on over at Jeff Taylor's Eons . And here's a new press release: Eons Invites a 50+ Generation of Boomers...
18 April 2006

Growing Bolder

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Thanks to Matt Thornhill 's Boomer Project newsletter for turning me on to this crazy place, Growing Bolder : We're in uncharted te...
15 April 2006

Insatiable Appetite for Information

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Baby Boomers the most Likely to Book Online after Researching Hotels and Flights Insatiable Appetite for Information: Baby Boomers view an a...
11 April 2006

More In-A-Gadda-Da-Vida

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A few others are weighing in on the Fidelity spot: In-A-Gadda-Da-What? ( Aging Hipsters ) Investments...stupid stoner song...what the hell...
07 April 2006

Ameriprise vs. Fidelity Financial Redux

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I guess you should first read the blog entry from October '05. That'll set the stage for this entry and links: Invoking "The S...
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