Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 March 2006

Car Spots Driving in the Wrong Direction

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Sometimes I just don't know what to say. That's because I've been saying the same things over and over again for close to four ...
28 March 2006

Is Your Online Channel Boomer Friendly?

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Dick Stroud , the U.K.'s 50+ marketing guru, is starting to make himself known on this side of the pond. From an article in CRMGuru.com ...
24 March 2006

At My Table at The Summit

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I hosted a table at the What's Next? Boomer Business Summit's 'On the Beat' Author's Luncheon . It was fun for me, and ...
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23 March 2006

Intrepid Reporters Brave Anaheim

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The Business Forum on Aging and Mary Furlong & Associates put on quite a one-day Boomers Business Summit last week. It was packed wit...
14 March 2006

What's Next? Boomer Business Summit

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I'll be hopping off the blogging merry-go-round for a week or so to participate in Mary Furlong & Associates/BFA 's Third Annual...
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