Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

06 February 2006

Upcoming Engagements in March & April, 2006

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I'll be speaking at The What's Next? Boomer Business Summit in Anaheim (March 15th) during the Authors Luncheon - and will be avai...
04 February 2006

Advertising to Baby Boomers @ Barnes&Noble

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I was tipped off that my book is now available on the Barnes & Noble site - and at pretty good discounts: $23.96 and $21.56 if you are ...
02 February 2006

TV Misses Mark Among Older Folks

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Last night I found this piece on the Fox News web site : Networks define their success by the number of viewers they can attract between the...
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01 February 2006

Advisory Board Appointment to Ignite VP

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I'm pleased to announce my appointment to The Advisory Board of Ignite VP : Ignite Venture Partners is an early-stage business incubato...
27 January 2006

Deloitte All Over It

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As I write this, Deloitte & Touche has 50+ marketing and advertising all over their main page : Heads up. Your consumers are changing. ...
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