Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 January 2006

Deloitte All Over It

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As I write this, Deloitte & Touche has 50+ marketing and advertising all over their main page : Heads up. Your consumers are changing. ...
24 January 2006

For Mature Audiences

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I don't make it a practice to link to subscription sites - but this is a fun article by Mary Tannen in New York Times Magazine : Nice a...
21 January 2006

THE VOICE OF AMERICA SPEAKS

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It doesn't quite carry the gravitas it once did, but VOA is still one of the top news sources around the world. So you'd better r...
20 January 2006

Boomers, Vacation, Travel

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Mirroring a chapter in my book about vacations and travel, add these two trends: Exotic cruises profit from baby boomers Affluent cruise pas...
17 January 2006

Baby Boomers Housing Market Primer

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Here's the perfect, up-to-date primer for the Baby Boomer housing market: an article by Harold Bubil of the Sarasota Herald Tribune ab...
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