Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

24 December 2005

Baby Boomer New Year's Resolutions

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There'll be a blogging break for the holidays. Let me leave you with a piece by Brent Green: Baby Boomer New Year's Resolutions Back...
3 comments:
20 December 2005

Stainmaster Spot on the Web

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The Stainmaster spot I blogged about a few months ago is available on the web as a Quicktime movie . Now I can download it for presentation...
16 December 2005

Down-to-Earth Tips About Advertising to Boomers

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Thanks to Second50Years.com for featuring my book: Chuck Nyren, an experienced advertiser, provides practical advice geared to help busines...
12 December 2005

Ads target empty nests, full wallets

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Here's a good piece by Bob Moos of The Dallas Morning News : Though marketers still covet the 18-to-49 age group in this youth-obsessed...
09 December 2005

Boomer Nostalgia

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Columnist Bob Baird of The Journal News made me chuckle more than a few times with his takes on Boomer Nostalgia : …I started asking mysel...
2 comments:
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