Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 November 2005

Baby Boomers and Universal Design

›
Megan Kamerick 's article on Bankrate.com , Boomers push interest in Universal Design homes , is worth a read: "The idea is simple:...
22 November 2005

Marketers are Taking Note of Baby Boomers

›
The press release says, "The University of Maryland continues its series on the Baby Boom Generation." Don't ask me where the ...
21 November 2005

New Site: The Fifty Plus Market News

›
Frederic Serriere has expanded his influential Senior Strategic Network franchise to include a site for the U.S.: The 50 Plus Market News ...
15 November 2005

Mature Market Miscellany

›
Even ethereal pundits get tired of their own prattle (at least this one does). I'll take a breather this week, and point you to a variet...
14 November 2005

My Favorite Cyber-Myth

›
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed. S...
‹
›
Home
View web version

Blog Post Collections

▼
Powered by Blogger.