Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 October 2005

710 KIRO CLOSE-UP: BABY BOOMERS

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The other day I had a spirited chat with Pete Gammell , Editor/Producer for Seattle's KIRO 710 . Then he fashioned my ramblings into som...
24 October 2005

Top Trade Magazine Orders 100 Copies of Advertising to Baby Boomers

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One of the top weekly advertising trade magazines has purchased 100 copies of Advertising to Baby Boomers to offer as premiums for new subs...
21 October 2005

New Book: Dick Stroud's The 50-Plus Market

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Dick Stroud 's new book The 50-Plus Market is getting rousing reviews . No doubt Kogan Page is thrilled: "A thoughtful, well-res...
18 October 2005

Boomer Century

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Here's a pretty good cover story from American Heritage by Joshua Zeitz . We'll be seeing a lot of Baby Boomers media coverage in J...
14 October 2005

GeezerJock

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I'm no Geezer Jock . A bit of golf and hour-long bike rides on a very flat trail three or four times a week is about it for me. I am thi...
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