Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 September 2005

Too Unhip To Understand

I always like reading pieces about advertising and Baby Boomers by people who are not in the marketing/advertising industry. They don't ...

27 September 2005

Stainmaster Empty Nester Spot A Good One

The son moves out of the house. The empty-nester parents go through three or four different uses for his former bedroom - goofy scenarios (a...

26 September 2005

Upcoming Baby Boomers Marketing/Advertising Conferences

This week (Sept 28-29) is the Baby Boomer and Senior Marketing Conference in Sydney, Australia : Understanding An Ageing Generation With You...

23 September 2005

Younger audience near its use-by date.

Simply put, they are ahead of us. Us meaning the U.S., they meaning the U.K., Australia, France, Canada. Here's a piece by Paul McIn...

20 September 2005

"Follow the boomers, follow the bucks."

How refreshing to read about a fellow who (in contemporary parlance) gets it . Bob Hastings is the CEO of the Rockland-Thomaston Area Chambe...

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