Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

10 August 2005

Those Selfish, Money-Grubbing Baby Boomers

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Andrea Coombes of MarketWatch has put together a trenchant article about Baby Boomers and their value systems . In this case, it has to do...
08 August 2005

Marketplace: Marketing to Boomers

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American Public Media's Marketplace had a feature last Friday morning worth listening to . If you do — how interesting that the last li...
04 August 2005

Boomers Beyond:Marketing to a 50-Plus Audience

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This month's feature article in A DVANTAGES , one of the magazines offered by The Advertising Specialty Institute , is Jennifer Zorge...
03 August 2005

Boomer Marketing Basics

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Brent Green , marketing/advertising creative director, consultant, and author of Marketing to Leading-Edge Baby Boomers offers this crash c...
02 August 2005

Marketing to young people is fun!

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Bill Virgin , a fellow I read regularly not simply because he's my local newpaper 's top business writer — but because he's such...
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